Monki is a Swedish retail concept aimed at teenage girls, one that embraces a magical fantasy story about ‘little black creatures with dual personas’ that live in a derelict City of Oil and Steel. Sound strange? Well it is, this isn’t your typical high street teen clothing outlet, this is a conceptual world which is represented in massive detail throughout the store interiors, graphics, accessories, printed garments, shopping bags and even down to price tags and receipts. This is a retail vision like no other, and having recently been bought by fellow Swedes and giants of high street fashion H&M, it’s a concept which could well be coming your way in the near future.
We had the chance to speak to Joel Degermark and Catharina Frankander from visionary architecture/design studio Electric Dreams who are behind Monki’s otherworldly store designs. Interview and mind blowing in-store photography follows……. (From / More on http://www.weheartstuff.co.uk)
We had the chance to speak to Joel Degermark and Catharina Frankander from visionary architecture/design studio Electric Dreams who are behind Monki’s otherworldly store designs. Interview and mind blowing in-store photography follows……. (From / More on http://www.weheartstuff.co.uk)
nice concept store ya..so colourful
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